Use the wand applicator to apply a thin layer of serum along the base of your upper and lower lash line, just as you would with eyeliner. You can also sweep it directly onto your lashes for extra conditioning. For best results, apply once daily to clean, dry skin—ideally at night before bed.

Avoid direct contact with the eyes. If irritation occurs, discontinue use.

Hexane Free Castor Oil, Rosemary Leaf (Rosmarinus officinalis), Comfrey Leaf (Symphytum officinale).

This serum carries a light, natural rosemary scent from the whole herb. It’s fresh and herbal, without added fragrance or essential oils.

Most lash products rely on synthetic chemicals or isolated compounds that can feel harsh and come with long ingredient lists you can’t pronounce.

We made our Sweet Rosemary Lash Serum with whole herbs and time-tested oils.

The kind that nourishes lashes naturally. The kind that feels gentle enough for daily use. The kind that keeps things simple, safe, and effective.

Here’s what makes it different:

We start with whole rosemary and comfrey leaves, infused slowly into rich castor oil.
This process allows the plants to share their naturally supportive compounds, creating a serum that conditions and strengthens lashes at the root and along their length.

We use castor oil as the base, a traditional favorite for nourishing hair and lashes.
Its rich, glossy texture coats lashes beautifully while also carrying the herbal extracts right where they’re needed.

What’s never in the bottle:
• No synthetic growth chemicals
• No essential oils or added fragrance
• No harsh preservatives or unnecessary fillers

Why that matters:
This is something you’re applying right along your lash line, near your eyes. It should be gentle. It should be simple. And it should feel good every time you reach for it.

If you’re looking for a lash product filled with synthetic growth chemicals, this isn’t it. We don’t use isolated compounds or lab-made serums—just whole herbs infused into castor oil.

This serum is not for you if you have a known allergy to rosemary, comfrey, castor oil, or if you are sensitive to salicylates (aspirin), as rosemary naturally contains similar compounds. Because it’s applied near the eyes, extra care should always be taken—if you experience redness, irritation, or discomfort, discontinue use immediately.

As with any botanical product used around sensitive areas, we recommend a patch test before first use.

Rosemary is valued for its naturally stimulating compounds that have long been used in herbal traditions to support healthy hair growth. In this serum, it helps create the look of stronger, more resilient lashes, enhancing their natural appearance with daily use.

Comfrey is traditionally known for its soothing properties. Here, it helps keep the delicate lash line calm and cared for, creating the ideal environment for lashes to appear healthy, supported, and ready to thrive.

Castor oil has been used for generations as a natural beauty oil for hair and lashes. Its rich, glossy texture coats each lash from root to tip, helping them appear fuller and more defined while providing deep nourishment that supports strength over time.

Castor oil, rosemary, and comfrey each bring their own strengths, but together they create a serum that’s as gentle as it is effective. Castor oil coats and nourishes, rosemary adds its traditional support for healthy growth, and comfrey keeps the lash line soothed. The result is a simple, herb-rich blend that supports the appearance of longer, stronger, and healthier-looking lashes with daily use.

We’re proud to partner with MedPack Solutions, a reputable, FDA-registered facility in Florida known for their consistency and attention to detail. They specialize in small-batch cosmetic production, following strict quality protocols to ensure every jar meets the highest standards—without shortcuts or questionable ingredients.

From there, our serums are sent to our fulfillment team in Idaho—one of the few FDA-registered shipping facilities in the country. This means your bottle is stored in a clean, temperature-controlled space until it heads to your door—not in overheated warehouses or bulk storage units.

We choose every partner with care so you can feel confident about what you’re putting on your skin—because it matters. A lot.

Our Sweet Rosemary Lash Serum is made with ingredients we’d be proud to use ourselves. The rosemary and comfrey are carefully sourced for quality, then slowly infused into rich castor oil to preserve their naturally supportive compounds. While not every ingredient falls under USDA organic certification, each one is chosen with the same care—always from trusted suppliers who provide full documentation for safety, stability, and quality.

We’re not USDA Certified Organic—not because we don’t believe in it, but because we’d rather keep this serum accessible than raise prices just to pay for a logo. When we can absorb that cost ourselves, we’ll gladly do it.

Until then, we put our resources where they matter most: into thoughtful sourcing, real testing, and making sure you can feel confident about what you’re putting near your eyes.

Every formula is created by April Graham, a cultural herbalist with a lifelong connection to plant medicine and a worldwide community of learners. She founded Wild Wood Apothecary in 2014 as a way to support her mission of teaching herbalism freely—without hiding knowledge behind paywalls or selling generic white-label products.

April’s formulas are rooted in lived experience and built on years of deep herbal practice. They’re not trendy, outsourced blends—they’re thoughtfully crafted, experience-heavy creations made to support real people with real herbs, just as they’ve been used for generations.